Brand Expression Update
launching in summer 2024
Brooks tasked its internal team to examine and refresh its brand expression. The brand pillars in which the visual direction was determined by were, Smart, Welcoming, Joyful, Real, and Bold.
My role:
Color
Typography
Product photography direction
Holiday 2023
The Brooks Holiday 2023 campaign was inspired by the warm and energizing glow of holiday lights on frosted windows and snow. The bright color palette paired with subtle motion, and winter product photography brings an eye catching element of excitement and joy to the darkest time of the year—the very pillars of a good run.
My role:
Concept art
Art direction
Digital team lead
